Targeted Communications is a boutique marketing agency that specializes in crafting and executing ongoing contact plans that include custom content for companies and organizations. We target the right audiences, with useful content, which expands a company’s influence and reach.
Our mission is helping businesses or organizations identify who their customers are, and producing useful content that connects with those customers to increase sales and create value for our clients.
Any effort to sell a product or service depends primarily on three things: knowing your customer, the quality of your content and connecting quality content with those customers.
Targeted Communications helps business owners answer these five questions.
- Do you know who your customers are and are you tracking their purchasing activities?
- Have you identified who your best prospects are and do you have a plan for reaching them?
- Do you have an ongoing contact plan for customers and prospects that is being executed?
- Is your marketing plan building a positive brand for your company?
- Can your company be found easily on the internet?
The way customers find products and services has changed. Twenty years ago customers wanted to talk with a real live person before they even considered making a purchase. Today customers avoid calling, visiting or talking to salespeople until they have gone online and investigated a company, researched their products or services, and compared features with their competitors. A companies new front door is now their website. Their receptionist is now their social media platforms and the first salesperson a customer will probably meet is what they learn about a company from a Google search.
New technology is allowing companies to build stronger relationships with their customers by targeting specific communications at much lower prices than in the past. Social media platforms, emails, blogs, videos, magazines, white papers, newsletters, e-books, websites and simple database software has allowed business owners to efficiently keep track of customers, identify new prospects, and develop a two-way conversation highlighting their products or services in very affordable ways.
Whether you need great website copy, blog & social media content, e-books, white papers, press releases, e-newsletters, landing page copy that converts, or whether your business is in desperate need of marketing plans or promotional strategies for social media, link building or customer retention, Targeted Communications has a solution for you!
As a boutique marketing company we work with a very select and limited number of clients. Those looking for a different kind of marketing agency that will take the time to learn about their business and develop a strategic contact plan allowing them to develop a meaningful conversation with their customers, turn to Targeted Communications.